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Times loses 1.2 million readers – Brand Republic News

With a report on Brand Republics that The Times website has lost over a million readers, is this evidence that paywalls don’t work, or just a lull in the summer months.

It’s hard to tell exactly from the ComScore figures but it does not look good so far for Mr Murdoch. However, it is still relatively new and the changes did come into play over the summer months so the industry will wait longer before making any judgements.

Follow the link below to read the full article.

Times loses 1.2 million readers – Brand Republic News.

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Top Tips on Protecting Your Brand From Bad Reviews

The internet age has changed the way that business communicate and compete with one another. Internet reviews can have a drastic effect on your brand, whether positive or negative. Google hasn’t missed this. This is why they offered $550 million to buy Yelp, which contains about nine million local reviews of various businesses.

Local business reviews are a new kind of social media, in which customers review their experiences with brands over the internet. Business directories such as Yelp, Citysearch, and Yellowpages.com allow for customers to post what they think of the businesses that they have dealt with.

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The new email list-building rules – iMediaConnection.com

Much like Wendy Roth, I often am still left explaining to clients how they should use email marketing. It’s still incredibly tempting to look at a big fat juicy database, stuffed full of yummy email addresses, then blast out a one size fits all email.

In her article on iMediaConnection, which I strongly recommend reading, she makes it very clear how and why businesses need to re-evaluate their approach to data.

The new email list-building rules – iMediaConnection.com.

It’s never nice to think that after a lot of hard work to acquire new email addresses, a company should offer customers a chance to simply opt-out. But that is exactly what they will do if you start sending them emails. Worse, if they don’t un-subscribe as they should and keep getting more, they actually start to resent the business.

It’s always better to bite the bullet sooner rather than later and get a quality database, rather than just a quantity one.

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Swiftcover puts Iggy ads in computer games – Brand Republic News

Swiftcover puts Iggy ads in computer games – Brand Republic News.

With the news that Swiftcover.com has entered the in-game advertising world, does this mean we are going to see more mainstream advertisers do the same?

The article refers to Nielsen stats that show 72% of gamers recall seeing in-game ads. With such high recall rates of a target audience that is hard to reach, this could provide an interesting avenue for advertisers.

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Will the iPad change the face of newspapers?

Anyone who follows the print news industry knows that newspaper publishers all over the world are experiencing tough times with decreased subscription rates and falling ad revenue. Many publishers have already gotten their feet wet in the digital world by maintaining limited on-line versions of their papers, but with the Apple iPad now upon us the question becomes, will digital publishing be the death of the traditional newspaper? Some experts believe it will.

Unlike books and magazines, which have never really taken off in the digital world, hard news has been very well received. Reading a novel is an experience to be savored; reading the news is just the absorption of information.

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Will Apple’s iAd Be the Mobile Marketing Game Changer?

Mobile marketing is still a largely untapped advertising field, simply because of the rapid rise of mobile devices in the past five years. Major companies like Google and Microsoft have already begun their forays into mobile marketing in order to capitalize on the open market.

The iAd

However, such attempts have been largely pedestrian, with Google using techniques, models and aesthetics similar to their online advertising program, and Microsoft utilizing a more direct-marketing approach to connect businesses with customers through their proprietary mobile platform, “Toast.” The iAd is by far the most innovative mobile marketing strategy, and only time will tell if it pans out for Apple.

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