TV Advertising
Television advertising has the single largest share
of advertising
spend at 22% and is perhaps perceived to be the most powerful
advertising tool available. The visual impact of a TV commercial
has the ability to capture and enthral an audience and speak
volumes about the kind of business that you are. Historically
television has always been one of the most expensive mediums
to use. However since the emergence of more and more satellite
channels and the introduction of digital formatting, the consumer
now has a huge choice of both terrestrial and satellite channels.
Therefore you the advertiser can target an audience much more
specifically. Terrestrial TV stations such as ITV, Channel
4 and The BBC have also expanded their media portfolio to
tap into the digital and satellite audience to increase their
market share.
Television, like press and radio
advertising, can also be regionally split so local advertisers
can benefit from a visual broadcast medium without the wastage
of advertising nationally. TV works much the same as radio,
depending on good creative to deliver a message that holds
the audience’s attention combined with the frequency
of the advert being aired. The cost for placing a television
advert will depend upon the type of station, the time slot,
and how many times you’d like your advert to appear.
Television stations will grade a marketing
campaign with an anticipated audience delivery (Television
Ratings), which is then calculated into a cost.
Planning and buying a television campaign can seem very daunting
but our experienced team will be able to navigate you around
the process to deliver a highly targeted campaign with excellent
creative input. Television can be an excellent platform to
advertise your brand without costing a fortune. With the costs
for producing television commercials dropping significantly,
it no longer needs to cost the earth. We can also help you
integrate a TV campaign into a mixed media schedule to ensure
your budget performance is stretched to capacity. |
