Outdoor Advertising

Outdoor Advertising

Outdoor advertising, as its name suggests, is made up of various advertising media that are outdoors. When you are in transit anywhere this type of advertising is all around you. From large-scale billboards on the side of the road, to posters on buses, posters at train stations and the underground, this medium is highly visible and an excellent opportunity to target consumers on the move in key locations.

Outdoor advertising can be incredibly powerful if it is done intelligently and it can also be one of the most cost effective forms of advertising. The beauty of outdoor advertising is that it can be place in all manner of locations. For example, if you have a shop in a local town and you place an outdoor advertisement on a billboard near a busy roundabout then it will be seen by hundreds if not thousands of potential customers every day. Outdoor advertising can also be placed in phone booths, in train stations, at bus stops, in local cinemas and practically anywhere you could possibly imagine. At The Media Cube, we are well experienced with all manner of outdoor advertising strategies and we can help make your outdoor marketing campaign a complete success. We are able to take care of every aspect of outdoor advertising imaginable including the creative design element, the printing and buying of media and we can also source potential hotspots where your outdoor advertisements would be most effectively positioned.

Outdoor is the fastest growing traditional medium in the UK. Since 1998 spending has grown by 66%, with outdoor advertising now accounting for over 5% of all advertising spend, that’s over £930m in 2006.

Outdoor advertising is the only media you don’t have to turn-on, tune-in or click-on to see it. It’s all around you, and it’s free. Outdoor advertising enables you to ‘strike while the iron is hot’ when your potential customers are on the move and are more susceptible to a prospective buying signal. Where better to reach someone to sell them coffee when they are walking into a supermarket and see your advert outside the shop?

Outdoor advertising also compliments other media choices such as radio, TV, press and the Internet to deliver a more strategic advertising campaign. For example your potential customer can hear your message on the radio, then have it re-affirmed to them when they are travelling from A to B and again when they sit down later that day to read a newspaper.

Outdoor Advertising also encompasses terms such as ‘Ambient Media’ or ‘Gorilla Marketing’. This medium covers the more non-traditional methods of advertising and can incorporate a more bespoke element to your marketing strategy. A few examples of ambient media would be advertising in toilets, on telephone kiosks, dustbins, shopping trolleys, projections onto the side of buildings, postcards and many more unique and innovative ways to target consumers ‘on-the-spot.’

Outdoor presents a huge choice to any advertiser, however, unlike a newspaper or a radio station poster site tend to be unique. There is only one poster on that street in that town. Therefore choosing the right locations for your campaign can be crucial. Many of the large contractors will package up sites to be bought, however knowing which packages are the best and what sites in those packages are not is also important to getting the best value.

For local advertisers outdoor posters offer a tremendous opportunity to benefit from using a national medium but on a local level. Due to a posters fixed position, local awareness campaigns or directional creative can be used to direct traffic directly to your shop door. Fantastic if you have a retail outlet off the beaten track and a poster site in the centre of town!

Our team excel in planning and buying outdoor campaigns and our experience with some of the major poster contractors such as JCDecaux, CBS, Titan and Clear Channel, has enabled us to negotiate advantageous and cost effective advertising rates.

Although planning and buying the outdoor campaign is only the first step as without the correct outdoor creative a campaign can fall flat. Our design studio can handle this as well as help produce and print the posters once ready. We can also assist our clients with any other print or signage requirements.