Magazine Advertising
It would be fair to say that whatever hobby, career or holiday
destination you are interested in, there is a magazine that
covers it. Of all media platforms to choose from, magazines
offer the most diverse and specialist marketplaces in which
to advertise your product. Magazines give you the opportunity
to target a captive audience while their mindset is tuned
to relaxation and enjoyment. The opportunity therefore exists
to get your brand message across to readers who are in a positive
state and much more receptive to your sales message.
Even though most magazines offer a diverse digital and print
portfolio, consumers still enjoy the feel of a tangible product
they can hold and read at their own leisure. Some magazines
are specifically designed for a long shelf life where content
is more detailed and not time sensitive as with newspapers,
which become dated once news has been reported. The main aim
of any magazine advertising campaign is to ensure your magazine
creative fits comfortably in with the editorial content and
compliments the design and layout. It’s a fine balance
but with the right help and direction you can get your sales
message across in just the right way.
There are several elements involved when it comes to creating
an effective magazine advertising
campaign and at The Media Cube we understand each of these
elements comprehensively. We are able to offer practical advice
and a full suite of solutions for those who are interested
in magazine advertising in order to
raise the level of consumer awareness where their products
and services are concerned. As a full
service advertising company we can help you plan every
aspect of a successful magazine advertising campaign from
the initial concept and the identification of your target
audience right through to creative
design and media buying.
As well as being able to provide a full range of magazine
advertising services we are also able to help you further
your marketing campaign through the use of other media such
as outdoor
advertising; radio
advertising and newspaper advertising.
Magazines fall into two broad categories: consumer magazines
and business-to-business.
Consumer magazines
Consumer magazines have a cover price and are widely available
to purchase by the general public in various retail outlets.
Consumer magazines tend to have a higher circulation than
business to business or B2B magazines. Their audience profile
is dependent on the type of magazine, ie. weekly or monthly
mens magazines, womens magazines, motor magazines, computer
magazines, technology magazines etc. There may be only a few
or many titles competiting within a category and the number
of people reading them will vary greatly. As a general rule
the more people that read a title the more it costs to advertise
in that magazine. Our expertise is in choosing the right combination
of titles to maximise your exposure to your audience without
spending all your money too quickly in one place.
Business to Business (B2B)
Business to business magazines are aimed at a specific business
sectors and as such tend to be distributed to those individuals
involved in those markets on a subscription basis. Often this
will mean lower overal circulations as you are not being read
by the general public at large, but a more targetted audience
relevant to your product. In some cases these subscriptions
are available to a person prepared to pay and in other cases
free subscriptions are available to readers who meet a certain
criteria established by the publisher. This practice, known
as controlled circulation, is intended to provide an even
more specific audience relevant to your target market.
With such a huge choice of titles it can be difficult to
know where to begin planning a magazine campaign. Our team
have the knowledge and experience to help you choose your
target market and show how to reach them cost effectively,
pinpointing the publications with just the right target audience
and profile to get your sales message read by the right people
at the right time. Our negotiation skills will also ensure
you get value for money however big or small your budget is.
Our magazine creative team will also be able take you through
the full design process, from offering suggestions and input
to make sure your design brief really hits the spot, through
to producing high quality artwork that will stand out in whatever
title you go into. |
